Fatih Yazici
Turning user insights into measurable impact
10+ years turning complex user problems into scalable products — from crypto wallets and fintech infrastructure to AI-powered marketplace features.
I lead with data, ship with speed, and measure what matters.
Areas of Expertise
Experience
Work History
Product Lead
Nakitera
- Driving product strategy for fintech infrastructure and digital payments at Series A startup
- Leading cross-functional teams across engineering, design, and operations to ship scalable solutions
- Defining roadmap and OKRs aligned with investor milestones and user growth targets
Senior Product Manager
BiLira Kripto
- Spearheaded multi-chain wallet infrastructure (ETH, Solana, BSC) supporting tokenized asset operations
- Designed compliant onboarding flows with Sumsub & Amani — boosted first-transaction conversion by 35%
- Managed fiat–crypto on/off ramps and liquidity integrations, reducing transaction errors by 35%
Senior Product Manager
BtcTurk
- Reduced onboarding and KYC drop-offs by 45% through UX research and flow optimization
- Redesigned homepage navigation and trading dashboards — drove 3x DAU growth
- Embedded real-time suspicious transaction alerts in partnership with compliance and risk teams
Senior Product Manager
Hepsiburada
- Directed 60+ cross-functional team delivering grocery ordering at 20K+ daily orders
- Launched AI-powered Smart Chef (ChatGPT integration) — improved basket conversion by 25%
- Built world-first basket comparison tool for quick commerce, driving 8% uplift in conversion
Product Manager
AnalyticaHouse
- Led discovery and MVP development for 8+ mobile apps — reached 100K+ downloads across 3 titles
- Increased in-app purchase conversion by 30% via A/B testing and paywall optimization
- Built event tracking and multivariate testing framework with Firebase to guide data-driven iterations
Product Owner
Vestel
- Delivered ZES EV Charging App MVP — locating, reserving, and paying for charging sessions, adopted city-wide
- Reduced onboarding time by 40% and increased completed charging sessions by 25%
- Integrated secure NFC & card payments with banking partners, launching to production ahead of schedule
Portfolio
Selected Work
See Product 101 articlesBtcTurk Crypto
🎨 Homepage Redesign
Led the complete redesign of the BtcTurk homepage to enhance user experience, increase engagement metrics, and improve overall performance through data-driven A/B testing.
Hepsiburada
🍳 AI Smart Shopping Chef
Innovative AI tool that allows users to create recipes and instantly add ingredients to cart using ChatGPT integration, making grocery shopping smarter.
Hepsiburada
🛒 Compare Your Basket
Real-time price comparison feature across nearby supermarkets, empowering users to find the best prices and driving significant conversion and GMV improvements.
Get In Touch
Let's build something extraordinary
Looking for a product leader, want to collaborate, or just say hello — I'd love to hear from you.