Product 101
Insights & Learnings
Real lessons from 7+ years of shipping products in fintech, crypto, and e-commerce — frameworks, case studies, and hard-won wisdom.
How I Scaled BtcTurk from 100K to 500K Active Users
A deep dive into product decisions, onboarding optimizations, and engagement strategies that drove 5x growth in active users over 16 months.
All Articles
Building ZES: Turkey's First EV Charging App from Scratch
How we defined the product vision, validated the market, and shipped a full EV charging experience — learnings from a 3-year journey.
Integrating ChatGPT into a Marketplace: Lessons from Smart Chef
What we learned shipping an AI-powered feature at Hepsiburada — from prompt engineering to measuring real retention impact.
How to Run A/B Tests That Actually Matter
Most A/B tests are designed wrong before they start. Here is the framework I use to ensure every test generates actionable insight.
Reducing Onboarding Drop-off by 45%: A Case Study
The research methods, hypotheses, and iterative design changes that cut onboarding abandonment nearly in half at BtcTurk.
Product Management in Crypto: What's Different
Regulatory uncertainty, volatile markets, and trust-sensitive users — how PM work in crypto diverges from traditional fintech.